Rochester Hearing and Speech
The level of professionalism at Tipping Point is unmatched. Their team has a plethora of knowledge, experience and enthusiasm for what they do. They understand that as a smaller, non-profit, our budget resources are limited...and they've done an extraordinary job of getting us the best possible deals!

- Rachel Henderson, Marketing/Development Coordinator
Rochester Hearing & Speech    

November 2009 Newsletter

From the CEO

It's that time again! Tipping Point is in strategic planning mode for 2010. If they haven't already, your Account Manager will be contacting you to set up a meeting to discuss your goals and budgets for next year. Because most of our clients begin their fiscal year in January, it is important to have your information as soon as possible so we can begin the planning and estimating process.

Your media plan will take approximately 3-4 weeks to prepare after the strategy meeting. Our goal is to have your plan back to you with plenty of time for internal discussions and so we can aggressively negotiate your media purchases. For the most efficient buys, we like to conduct 3 rounds of negotiations which can take up to 3 weeks (depending on the media mix).

Thank you so much for your business!

Michelle Ashby
President/CEO

Social Media Training

In September and October, the Tipping Point Media team was busy presenting our popular Social Media 101 and 201 courses to various colleagues and clients. These sessions focused on the use of Twitter, Facebook, and LinkedIn to connect organizations and brands with their customers. We will repeat these courses in January and add two others.

Social Media 220

Designed to help you efficiently manage multiple accounts and improve connectivity with consumers.

Human Resources & Social Media

A roundtable discussion about accessability, liability and productivity in your workplace. This group is intended for C-level professionals, Executive Directors, Marketing Directors and Human Resource Directors. A $25 registration fee will be collected to cover the cost of lunch, with a limit of two people per any organization. The first twelve respondents will fill the date. The discussion will take place at the Tipping Point Media offices.

Please contact Jeff Commaroto, jeff@tippingpointmedia.com, 340-1119 for information and to register.

Please Welcome

Photo of Senior Media Buyer Melissa Coleman

Tipping Point Media welcomes our latest hires, Senior Media Buyer, Melissa Coleman and Executive Assistant, Jeff Commaroto.

Melissa comes to us with 25 years of experience in the media business, working most recently at Roberts Communications, Inc. as a Senior Media Buyer. She is a graduate of Western Maryland College and holds a Bachelor of Science degree in Applied/Commercial Arts.

Photo of Executive Assistant Jeff Commaroto Previously a Marketing Associate at Allied Building Products, Jeff was also Program Manager of a National Science Foundation grant focused on reforming math, science, and technology education. A graduate of SUNY Brockport, Jeff earned an M.A. and a B.S. in Communication.

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